Fonts and Text Ideas - Research

Fonts used in the Crime/action genre usually use; Capital letters, and bold font. These are also very short memorable words like: RED, SAFE, and SALT, making the films memorable to the audience. A lot of films in this genre have either red or white writing.This is to connote danger in the film, as red signifies both blood and a danger/ warning to the audience. This is also combined with the USP of the films by putting the main characters names above the film title in the same style font. Also to accompany the bold fonts and colours each film has unique iconography to match the genre. For the James bond film "Sky fall" the unique 007 logo is seen with the gun. The "Men In Black" logo has the two main characters inside the font, creating a logo. "The Bourne Identity" 's font is also made into a logo with the lines from a sniper sight pointing in the O of the title. This all helps to create the synergy of a film, by using iconography to create a memorable logo that if, a sequel of the film is released it would already be known to the audience and linked to the last film.