Evaluation task 3

What have you learnt from your audience feedback?

After showing our draft trailer to the class and the teachers we recieved a mixture of both positive and negative feedback, then whilst adding more footage to our film we freuqently played the trailer to friends and teachers and got feedback from other students and teachers as well.
Below is the actual audience feedback we recieved throughout the drafting stages of our film making and editing;

"Too slow paced, it needs more fade to blacks"

"Need some more footage"

"The flashes on the map do not look right"

"The shot of the agents looking to cross the street is too bright and has too much color"

"The music fits really well with the genre"

"The cuts are well timed with the music"

"The sound effects are very effective and are suitable for the genre of the film"

"There is a good use of props at the start"

"The voice overs work well"

"The filters on the shots are effective and work well with the crime-action genre"

"The point of view shot of somebody running through the street is good" 

"The end of the trailer is really good"

"the flashes on the map are looking really good, much better than before"

This pie chart shows the percentage of positive and negative feedback we received throughout the drafting stage of our film trailer:

From the chart we can see that 31% of the feedback we received was negative and 69% of the feedback we recieved was positive. This helped us as we were determined to change the negative feedback to postive and succesfully achieved this, for example;

"The flashes on the map do not look right"

We then worked on the flashes on the tracking map so that they fitted perfectly over each other an d did not go jumpy and change colour like before in our drafts. After making these changes the feedback we received was;

 "The flashes on the map are looking really good, much better than before"

 This shows that we listened to the audience feedback and what our teachers and friends opinions were and changed our film to adjust to their needs.

Our initial idea for the film:
The intial idea for our film was for it to be filmed in Cambridge city centre and to film in local shopping centres like the "Grafton centre" to use the escalators and car parks to look more like a bigger city like London where a lot of british action and crime films are filmed and set. After pitching this idea to the class like seen below;




this was the feedback we recieved from the class but mainly the teachers who were worried our loaction wasnt thought out.

"The location of cambridge could be holding your group back as you are struggling to get permissions from everyone for filming in public areas. Maybe consider more local locations?"

"Make sure the guns you use and props as well, are well known to the local authority as this can cause disturbance if filming outside in a public area."
We then decided that after a filming day was cancelled due to the weather and being able to get the whole film crew and actors to the location that we would film locally and that we would carefully choose the locations that we chose so that the framing and mise-en-scene of every frame was perfect and did not look like a small cambridgeshire town.

Also after pitching our plotline and narrative to the class this feedback was returned to us with a lot of questions regarding the narrative and what was actually happening;

"The narrative is slightly unclear and we are unsure how you can tell that much of a story in a trailer"

"Narrative needs to be simplified and maybe a sub plot added also?"

We then had to group together as a team and think of our whole  narrative and how we can make it clearer and easier for the audience to understand and follow. We also cut down the amount of footage we wanted to show as the feedback suggested that we would give too much away to an audience and would not have enough time to show that amount of footage in one trailer. 


Another piece of feedback we received after handing in our draft trailer below was;

 

"Need some more footage"

After this feedback we received from a few individuals we decided to have a whole new filming day and film completely new footage including all the actors and snippets of footage to keep the audience entertained.

Below is our final trailer showing the amount of footage we added in and how drastically changed our trailer became after following the feedback from the class and our peers: